Clayton is the quintessential everyman with an extraordinary vision, the brainchild behind the vibrant So What clothing and lifestyle brand. More than its founder, Clayton is the pulse of So What, weaving the fabric of the commonplace with threads of the extraordinary. His journey from an ordinary Joe to a fashion maestro showcases that sometimes, the most compelling stories start in the most unassuming places. With a keen eye for what makes everyday life pop and a belief that fashion is the megaphone for individual expression, Clayton has propelled So What from a daydream into a statement-making powerhouse. His approach to style is simple: it's not just about what you wear, it's about the statement you make – a perfect symphony of fun, function, and flair.Each piece in the So What collection is a slice of Clayton's philosophy, a playful nudge to not take life too seriously and to wear one's true colors with pride. Beyond just apparel, Clayton is crafting a movement, encouraging us to laugh more, love freely, and above all, to boldly ask, "So What?" when faced with life's little dramas.